In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other facts about modern B2B advertising and marketing. We go over how the purchasing trip is currently totally fragmented as well as the manner in which neighborhood structure can assist marketers take back control of the… Read More